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Almond milk has been around a long time, but dairy is making a big comeback.
So we launched a year-long, RTB-driven campaign to help the nation’s largest almond milk brand remind people why they switched in the first place — because with less sugar, fewer calories, and more calcium than diary milk, it’s kinda obvious, no?
TV SPOTS
HALLOWEEN
Since Almond Breeze has 50% more calcium than dairy milk, for Halloween we made that obvious with a 50% taller version of Home Depot's viral 12ft skeleton.
(And Khloe Kardashian posted about it, which is the real highlight.)
HOLIDAY
The campaign continued into the holidays, reminding people to keep things merry and light with less sugar.
THE NEW YEAR
And for the new year, we continued to hammer home that resolutions can be hard, but Almond Breeze is the obvious choice.
Role: Associate Creative Director
