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MasterChef and Grubhub teamed up to create a delivery-only restaurant called MasterChef Table — so we created the MasterChef Table *Table*.
Seemed like a fun way to tell infamously cramped New Yorkers that the best table in town is now their table. You could actually win a visit from it.
We tapped some of NYC's biggest food influencers to promote the contest, then actually delivered the crazy little automated restaurant to regular people's doors.
Role: Lead Creative
