Baseball fans are very old and very white, and baseball is worried about what will happen in the next 20 years. I'm betting the world will end, but as an agency, we bet on helping young people see the national pastime in a new light.
Baseball has the best, most accessible game day experience in sports. So, to connect with a generation that prizes experiences, we created MLB FoodFest: a traveling, weekend-long blowout that brought the best dishes from every stadium to different cities + paired them with scroll-stopping Instabait.
Role: Lead Creative