Experiential

Dos Equis

Dos Equis sells a lot of beer in the Sunbelt and the Sunbelt loves college football, ergo Dos Equis loves college football. Simple marketing math.

They wanted to make game day even better for fans, but fans already think Saturdays down south are pretty perfect. So, instead of inventing something new, we took a beloved piece of the game — the marching band — and brought it to the tailgate.

Only as an incredible, 36-piece mechanical non-marching band.

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And the best part? It took requests from Instagram.

Fox used our experience as part of their set and filmed a whole bunch of broadcast hits (the machine can play the Big Noon Kickoff theme song).

We hit 10 schools in all, including the The Rose Bowl Game on New Year's Day.

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Role: Lead Creative