Experiential

Freeform

People really, really, *really* like Hocus Pocus and the Nightmare Before Christmas.

Both of those films were turning 25, so we built an epic fan experience to help Freeform introduce its new 31 Nights of Halloween programming line-up and cement itself as the TV destination for Halloween movies.

We took over a suburban house in Hollywood to make fans' dreams come true, picking key scenes for them to relive IRL, building countless IG-worthy photo moments, and sprinkling in lots of inside jokes. It was such an overwhelming success that we've run it back for the last 4 years.

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We actually had two marriage proposals on Spiral Hill.

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Role: Lead Creative

Freeform

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Tickets sold out in 4hrs

30K people on the waitlist

119M+ social impressions

7.3K attendees