The world got really sad and small during the pandemic.
That’s a real bummer if you’re two brands built around openness and connection (or live in my 400 sq ft apartment 🏚). So we invited everyone to broaden their horizons by exploring holiday traditions from around the world while staying home.
Our social campaign centered around 9 traditions from 9 countries, one for each month of quarantine (up to that point).
For every destination we created two pieces of content: an animated teaser and an instructional video where a local influencer encouraged people to try the tradition at home for a chance to win flights (good for whenever people were ready to travel).
Role: Senior Copywriter