Social Campaign

Delta & Coca-Cola

The world got really sad and small during the pandemic.

That’s a real bummer if you’re two brands built around openness and connection (or live in my 400 sq ft apartment 🏚). So we invited everyone to broaden their horizons by exploring holiday traditions from around the world while staying home. 

Our social campaign centered around 9 traditions from 9 countries, one for each month of quarantine (up to that point).

For every destination we created two pieces of content: an animated teaser and an instructional video where a local influencer encouraged people to try the tradition at home for a chance to win flights (good for whenever people were ready to travel).

Check out @HolidayHorizons to see the rest and how it all lived.

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Role: Senior Copywriter
9.6M video views across all content
42M+ total impressions
1.2K+ submissions from all 50 US states
5K+ grapes eaten for Spain's “12 grapes of luck”