Re: Wheelhouse Tour

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Copywriter + Creative Lead (David Butler), Design (Joyce Chiang), Production (Jordan Kunis & Spencer Martin)
Selling a $2.5K bike online isn't easy. To help fitness devotees picture a Peloton in their own lives, we helped them picture it in their home.
Our mobile showroom was deliberately designed to feel like a pair of relatable living rooms, supporting our message of 'studio cycling classes on your terms, in your home'.
David Butler

These mobile living rooms rolled out to 9 cities

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