Re: Boston Marathon

  Work x  
New Balance
Copywriter + Creative Lead (David Butler), Design (Tim Patch) Production (Mili Marcetic & Joanna Ventour) Projection + Video (David Bracetty)
Nobody has mastered the art of the marathon like Boston — and to prove it, we created a gallery called This Is My Boston.
 
Inside we had 5 exhibits that ranged from high-tech projections to simple, analog flip-books. Each offered a highly personal, runner-driven view of what it's like to be a real, local, Boston athlete (something only NB could ever authentically do).
David Butler

Projection ‘try-on’ photo moment — but who is that handsome devil? 🤔🤔🤔

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