Re: FoodFest

  Work x  

MLB

Copywriter + Creative Lead (David Butler), Design (Monica Herman, Katy Bohurjak, & Patrick Finch), Production (Janna Ferner-Bell & Holly Krois)

With a median age of 53, MLB has the oldest fanbase in professional sports.

To help them attract a younger audience we put on MLB FoodFest — a one weekend blowout that brought the best dish from every stadium to NYC + paired them with scroll-stopping, oversized Instabait moments.

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Every punny piece of copy and shareable detail was designed to freshen up the league's voice and image, showing a new generation of fans that this isn't your dad's MLB.

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