Re: Bar 75
Work x
Miller Lite
Copywriter + Creative Lead (David Butler), Strategy (Rachel Darivoff), Design (Monica Herman, Joyce Chiang, & Christa Seta), Production (Kat Graves)
While everyone else was focused on VIP sections and selfies, we helped Miller Lite stand out by standing for what really matters: the music.
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To do that we built a bar for the real fans and developed the way Miller Lite walks, talks, and acts in music — something that also permeated all of our social posts, digital banners, and swag.
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Now on its 3rd year, the project proved so successful Miller has decided to treat us as their lead music strategy agency, consulting with us on everything from paid media to social.
THE MANIFESTO
Music festivals used to be about muddy fields, friends,
and most of all: the music.
Then came kimchi tacos, flower crowns,
and the VVIPs with their cabanas.
What happened to showing up for the opener, staying for the last
last last encore, and screaming yourself hoarse?
We’ve had enough, and we're taking a stand.
Forget festival fans — this summer
we’re going to raise one up for music fans.
David Butler
79.4K+ fans through the door
50K+ beers sold
29.3K fans rewarded w/ swag
And doing it again for 2019
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