Re: Bar 75

  Work x  

Miller Lite

Copywriter + Creative Lead (David Butler), Strategy (Rachel Darivoff), Design (Monica Herman, Joyce Chiang, & Christa Seta), Production (Kat Graves)

While everyone else was focused on VIP sections and selfies, we helped Miller Lite stand out by standing for what really matters: the music.

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To do that we built a bar for the real fans and developed the way Miller Lite walks, talks, and acts in music — something that also permeated all of our social posts, digital banners, and swag.

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Now on its 3rd year, the project proved so successful Miller has decided to treat us as their lead music strategy agency, consulting with us on everything from paid media to social.