Re: 31 Nights of Halloween

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Freeform (formerly ABC Family)
Copywriter + Creative Lead (David Butler), Design (Leanne Kriz & Peter Delbusso), Production (Allison Pieter & Laura Gavin)
Freeform was introducing its new 31 Nights of Halloween programming line-up and wanted our help cementing its role as the TV destination for everything Halloween.
With both Hocus Pocus and The Nightmare Before Christmas celebrating their 25th anniversaries, we decided to build out an epic fan experience for these beloved cult classics.
We took over a suburban house in Hollywood to make fans' dreams come true, picking key scenes for them to relive IRL, building countless IG-worthy photo moments, and sprinkling in lots of inside jokes.
David Butler

The results were scary good:

- 119M+ social impressions

- 7.3K attendees

- Sold out in just 4hrs

- 30K on the waitlist!

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