Re: 12Status Yard Sale
Copywriter + Creative Lead (David Butler), Design (Leanne Kriz), Production (Liz Nichols), Accounts (Lauren Valencia), Video (Wieden+Kennedy)
We worked with W+K to promote Delta’s 12Status (a program where Seahawks fans earn a Skymile for each passing yard) with a yard sale — Doug Baldwins Yard Sale, to be exact.
To do that we took the idea IRL, imagining an experience for fans that included everything from how we used Doug to little touches, like the jokes peppered into items and signage.
We knocked on a lot of doors — luckily this house belonged to HUGE Doug Baldwin fans : )
The yard sale was packed with Easter Eggs for 12s
Doug Baldwin drip
and these nice things?
’Doug’s Date Night Kit’ was a secret golden ticket — Doug surprised the winner with flights + tix to a game
Everything was a nod to knowledgable fans, down to the refreshments