Re: 12Status Yard Sale

  Work x  
Delta
Copywriter + Creative Lead (David Butler), Design (Leanne Kriz), Production (Liz Nichols), Accounts (Lauren Valencia), Video (Wieden+Kennedy)
We worked with W+K to promote Delta’s 12Status (a program where Seahawks fans earn a Skymile for each passing yard) with a yard sale — Doug Baldwins Yard Sale, to be exact.
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To do that we took the idea IRL, imagining an experience for fans that included everything from how we used Doug to little touches, like the jokes peppered into items and signage.
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(Won Silver Ex Award)
David Butler

We knocked on a lot of doors — luckily this house belonged to HUGE Doug Baldwin fans : )

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The rest of the IAT promoted the Yard Unsale via OOH and Social (video by W+K)