Re: GAStro Station

  Work x  
Chef's Cut
Creative (David Butler + Tricia Desjardins), Design (Alex Mutch), Production (Caroline Armstrong), Video + Scripting (Paul Fix)
To position Chef's Cut as a cut above other jerkies, we jokingly turned Olivia Munn into a Master Jerky Sommelier and transformed an LA gas station into her GAStro Station.
Not only was there an IRL, tongue-in-cheek jerky tasting experience, but the concept carried over into content and even a website where people could get themselves Jerky Somm certified.
David Butler

An LA gas station garage that became a 5-star bistro for a day

what dis?
Chef's Cut took our Jerky Sommelier concept and blew it out into content (scripting, direction, and video production by Paul Fix)
It also became a cute 'web academy' where you could become a certified Jerky Sommelier