Re: GAStro Station
Creative (David Butler + Tricia Desjardins), Design (Alex Mutch), Production (Caroline Armstrong), Video + Scripting (Paul Fix)
To position Chef's Cut as a cut above other jerkies, we jokingly turned Olivia Munn into a Master Jerky Sommelier and transformed an LA gas station into her GAStro Station.
Not only was there an IRL, tongue-in-cheek jerky tasting experience, but the concept carried over into content and even a website where people could get themselves Jerky Somm certified.
An LA gas station garage that became a 5-star bistro for a day